DET Projected Market Value – 2025 Estimate

• DET Proposed Market Value: $15–20 billion (projected).

• Basis for Projection:

  • $33B global digital mental health market in 2025 (verified industry forecast).

  • 48.1M US K-12 students (NCES 2024) and 370M global (UNESCO 2024).

  • Estimated $300 average annual EdTech spend per student → ~$14.4B US market potential.

  • Emotional intelligence/digital mental wellness subset ~10–15% of total → $1.4–2.2B US immediate opportunity.

  • Applying a global expansion multiplier of 7x brings global potential to $10–15B, consistent with positioning DET at $15–20B in its emerging category.

📌 We derived these numbers by:
Combining verified student population data (NCES, UNESCO) + documented EdTech spend averages + segment-specific adoption rates for emotional intelligence and digital wellness solutions, and scaling using established digital mental health market growth forecasts.